“Why is my blog traffic dropping even though I’m ranking first?”
This might be why: AI Overviews.
Google has started rolling out a new feature called AI Overviews — a system that uses generative AI (think: ChatGPT, Bard) to summarize answers right on the results page.
It’s fast. It’s useful.
And it might mean fewer people click your link — even if you’re ranked #1.
So what does this mean for creators, students, and professionals building online?
Let’s unpack it.
🤖 What Are AI Overviews?
AI Overviews are like having a ChatGPT response at the top of Google search results.
Instead of a blue link, users see:
- A summary answer
- Sourced from multiple websites
- Sometimes with zero credit or traffic back to the source
Here’s what it looks like in the wild:
�� Google says it’s designed to “enhance discovery.”
📉 Content creators say: “That’s our content… where’s our traffic?”
📉 How It Affects SEO (and Your Visibility)
Let’s be real: this changes the SEO game.
- Users get answers without clicking
- Featured snippets are being pushed down
- Tools, blogs, and tutorials may get used as AI training, but not credited
This is a big deal for:
- 🔍 Indie bloggers
- 🛠 Startup tool builders
- 👩💻 Students building personal brands
- 📢 Freelancers relying on organic leads
✅ How to Optimize for AI Overviews
Okay, so you can’t stop AI Overviews — but you can work with them.
Here’s how to stay visible and relevant in AI-powered search:
1. Write Clear, Snippet-Ready Answers
- Use short paragraphs and bulleted lists
- Add FAQ sections with simple question/answer pairs
- Use headings like:
### What is X?
### How does X work?
### Pros and Cons of X
Think like a teacher, not just a writer.
2. Use Schema Markup
- Add structured data to your blog (FAQ, Article, HowTo)
- Helps Google understand and display your content better
3. Update Old Posts
- Add summaries, refresh links, clarify headings
- Add “Last updated: YYYY” at the top — AI loves current data
🔒 Introducing llms.txt
— Protecting Your Content from AI Bots
Just like robots.txt
controls search engine crawlers, a new emerging file — llms.txt
— aims to help you opt-out of AI model training.
🧠 What is llms.txt
?
- A plain text file you place at the root of your domain
- It tells AI companies (like OpenAI, Anthropic, Google) not to crawl or use your site for training data
- It’s not legally binding (yet), but it’s a clear signal of your intent
🛠 Example llms.txt
file:
# ZoomaLens
> A global, contributor-powered media platform covering tech, hustle, career, and culture â€" from fresh voices with real insights. Created by Hayes John, this global platform provides practical insights on tools, side hustles, internships, and career advice for students and early-career developers navigating the tech industry.
ZoomaLens focuses on four main areas: tech tools and development practices, career guidance and internship advice, digital entrepreneurship strategies, and culture & opinion pieces. The platform is contributor-powered, giving emerging writers a bold platform to share what matters.
## Blog Posts
- [From $0 to $5k: How I Made My First Digital Side Income](https://www.zoomalens.com/posts/career/from-0-to-5k-my-first-digital-side-income/): The real story of how I earned my first $100k online â€" without capital, connections, or a huge following. And how you can too.
⚠️ Should You Use It?
- ✅ Yes, if you want to protect original blog content from being scraped
- 🚫 No, if you want your content to be surfaced in AI Overviews or chatbots
This is about control, not fear. You can choose where you want your content to live.
🔁 Quick Recap
Strategy | Action You Can Take Today |
---|---|
Stay visible in AI Overviews | Use short answers, headers, FAQ format |
Improve content discoverability | Add schema and refresh older blog posts |
Control content scraping | Create and host a llms.txt file |
Stay ahead of the shift | Build newsletters + own your audience |
✍ Final Thoughts
The search engine isn’t dying — it’s just getting rewired.
If you create content, build tools, or write online, you need to:
- 💡 Write with clarity
- 🧱 Protect what’s yours
- 🚀 Adapt as the landscape shifts
AI Overviews and llms.txt
may seem small now, but they are early signs of a bigger shift:
The internet is moving from links → language models.
Stay sharp. Stay intentional. Stay visible.
🔔 Download llms.txt templates for your site.